Strategy and sustainability


DESCRIPTION

This group operates on an expanded field no longer centered in the object, aiming to operate in the convergence between project and strategies commonly seen as pertaining to different disciplines, in order to create integrated, programmatically sustainable transformations that operate at the scale of the whole. The outcomes, depending on the projects, may have an emphasis on art, artifacts, services or a regional system, which includes territory, organizations and people. The research produced integrates knowledge of Design Thinking, Art Thinking, Project Management, Regional Planning, Creative Process and Project Process for producing new models, process, and creativity tools for facilitating innovation (product/service, organizational, social) and its effectiveness in organizations and society.

KEYWORDS

Design and Art Thinking, Creativity Tools and Processes, Project Management and Strategy, Sustainability and Symbolic Added Value

STRUCTURE

This group welcomes collaborative work with researchers of other organizations in flexible networks, rearranged according to the nature of the active projects. This research group is interdisciplinary and organized 3 teams working in flexible networks, arranged according to the nature of the active projects.

The teams are:

. Project and Knowledge Transfer (focus on Imagination and Ideation / Integration and Innovation)

. Project and Regional Development (focus on Society / Regional and Urban Planning)

. Project and Sustainable Development (focus on Material / Environmental aspects)

* Group Coordinator: elected by the Scientific Committee (a two-year, renewable term);

* Scientific Committee: formed by all integrated members;

* Project coordinators: emerge out of the projects themselves, or if necessary, appointed by the SC;

* Plenary meetings of all the members of the group are set at least twice a year.

STAFF
Integrated members

João António de Almeida Mota
Katja Christina Tschimmel
Paulo Augusto da Silva Frade
Rosa Alice da Silva Branco
Rui Miguel Ferreira Roda

PhD students

Raquel Cristina de Sousa Pires
Marina Alexandra Couto Carvalho Peres
Renata Sofia Monteiro Marques Narciso
Isabel Maria Soares Guimarães
Rafaela Noro Grando
Eduardo Carvalho Araujo
Ana Carla Silva Afonso
Cláudia Regina da Silva Gaspar de Melo Albino
Dimas de Castro e Silva Neto
Janaina Teles Barbosa
Maria Alice Correia Cardoso

Other researchers

Benedita de Lacerda Henriques Camacho
Pirjo Annikki Haikola
Paulo Antonio Santos Silva 

OBJECTIVES

This group is primarily oriented for research integrating knowledge of Design Thinking, Art Thinking, Project Management, Regional Planning, Creative Process and Project Process in order to produce new models, process, and creativity tools for facilitating innovation (product/service, organizational, social) and its effectiveness in organizations and society.

This includes understanding the complete life cycle of project outputs, as well as, the influence that projects have in shaping the future.

The objectives of the teams are:

 . Project and Knowledge Transfer (focus on Imagination and Ideation / Integration and Innovation)

Is focused on the understanding of creative design and innovation processes sensitive to the cooperation of diverse fields, from poetry to technology. An example is the collaborative work of geographically distributed teams and the consequences caused by the increasing number, and diversity of people and partners involved in a project. Researchers are expected to develop strategies and proposals to manage communication, creativity and management, in this case, for large-scale teams. Another example is the realization of case studies of Co-Creation and Co-Design (designers and users/clients). Researchers are expected to develop strategies and tools that enable the inclusion of customers in the design process of a project, guided by Design Thinking methodology, which is human-centered and based on the development of empathy.

. Project and Regional Development (focus on Society / Regional and Urban Planning) Is focused on the understanding of creative processes / project process sensitive to the regional and social contexts in which the project takes place. Researchers are expected to develop strategies, proposals or scenarios useful for the decision makers involved in changes of territorial and social dynamics. An example is the production of consistent indicators based on shared visions, applied in the territorial valorization of projects for enhancing local sustainability.

 . Project and Sustainable Development (focus on Material / Environmental aspects) Sustainability is perceived as an intrinsic need for the success of projects, which operates in the Cultural, Environmental, Economical and Social dimensions. Design Thinking merges with the creative processes / project process sensitive to the environmental consequences caused by the life cycle of a product /service. Researchers are expected to develop strategies and proposals to make sustainability and project success converge. An example is the inclusion of Design Thinking as a strategic decision and differential factor in the management of innovative organizations creating a relational networked environment for developing creativity and sustainable development at the early stages of decision-making in the governance strategy of organizations.

ONGOING
RESEARCH

A selection of ongoing PhD Research:

  • Coordinated branding and Identity (Rádio Televisão de Portugal) – a strategic approach. Research funded by FCT contract/agreement with RTP
  • Material Culture in Heritage Narratives: Museum Studies on Fashion narrative and experience.
  • Commercial windows: Design Thinking as strategy for the revitalization of traditional trade? the case of Oporto’s downtown.
  • A strategy for insertion of Design in clusters through the Triple Helix Model: The Creative Science Park of the University of Aveiro.
MAIN
ACHIEVEMENTS
Patent:  PT 106099 S 2012/01/17 – 14:16:16 “Hypervisualization Process Tool for Architecture” Inventors: Pirjo Haikola, João A. Mota. Applicant: University of Aveiro.

Tschimmel, K. (2012). Design Thinking as an effective toolkit for innovation. In Proceedings of the XXIII ISPIM Conference: Action for Innovation: Innovating from Experience. Barcelona. ISBN 978-952-265-243-0.

Tschimmel, K. (2011). Design as a Perception-in-Action Process. In Taura, T., Nagai, Y., Design Creativity 2010. London: Springer Verlag. 223-230. ISBN 978-0-85729-223-0.

Silva, P., (2011), «Quinta do Conde – instrumentos para estruturar a periferia», in PORTAS, N., DOMINGUES, Á., CABRAL, J., Políticas Urbanas II – Transformações, Regulação e Projectos, Lisbon, ed. Fundação Calouste Gulbenkian, pp. 284-291

Mota, João A. (2008-2012) European project “DESIRE network – Models of Creative Design” FP7-PEOPLE-2007-1-1-ITN – Marie Curie Actions. Responsible for the University of Aveiro team.